Artificial Intelligence fundamentals: a managerial perspective
Section outline
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Introduces the core concepts of Artificial Intelligence, including machine learning, deep learning, and the distinction between predictive and generative AI. Emphasizes how data fuels AI and explores various business applications.
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Explains the iterative lifecycle of AI initiatives, from identifying business needs to deploying and maintaining AI systems. Highlights the importance of aligning technical development with business goals.
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Focuses on strategic and ethical challenges in AI adoption, such as explainability, data bias, tool selection, and team composition. Offers guidance on avoiding common pitfalls and ensuring responsible AI implementation.