team structure
  1. Natural Life is a company structured by product.
  2. The enterprise was born as a one-product company. With time more branches have risen within the company, branches with very different characteristics when it comes to Production-Marketing/Sales.
  3. What might be the advantages? What might be the disadvantages?

Advantages:

  • greater use of the synergies between special expertise;
  • greater focus and result-centered orientation;
  • greater innovative potential;
  • greater communication between the different specialties.

Disadvantages:

  • greater chance of internal conflicts between the company branches;
  • difficulty in the identification of coordination roles;
  • risk of losing sight of the company objective.