The Asch Effect

Have you ever taken a decision against your good sense, just to give in to the pressure of a group? If the answer is yes, then you have been the object of a phenomenon called the "The Asch Effect" (See in-depth analysis).

Especially during the decision-making process or during problem-solving, the majority of the team isn't necessarily right. It might happen for the individual who sees the matter from a different point of view to be ignored by the majority; a mistake that might prove fatal to the success of the team.

Experience and many studies confirm that cases of conformism might seriously threaten the effectiveness and integrity of the working group within organization, even when these merely occur in isolated situations.

Asch Effect: The distortion of individual judgement through a unanimous but incorrect opposition.