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MOOCs for Bachelor of Science MOOCs for Master of Science MOOCs for Researchers MOOCs for Professionals MOOCs for Teachers MOOCs for Citizens MOOCs for Design test
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  1. Platform Thinking: designing a Platform
  2. Additional Resources
  3. Additional resources

Additional resources

Completion requirements
  • Evans, D. S., & Schmalensee, R. (2016). Matchmakers: The new economics of multisided platforms. Harvard Business Review Press.
  • Trabucchi, D. (2020). Let’s get a two-sided platform started Tactics to solve the Chicken and Egg Paradox. Journal of Business Ecosystems. 1(1): 63-77.
  • Trabucchi, D., & Buganza, T. (2021). Entrepreneurial dynamics in two-sided platforms: the influence of sides in the case of Friendz. International Journal of Entrepreneurial Behavior & Research. In press.
  • Trabucchi, D, Gastaldi, L., Pellizzoni, E., Buganza, T. and Corso, M. (2018). Launching a Two-Sided Platform: The Role of Platform Enhancers. R&D Management Conference. Milan, July 2018.
    Research gate
  • Dell’Era C., Trabucchi, D., & Magistretti, S. (2021). Exploiting Incumbents’ Potentialities From Linear Value Chains To Multi-Sided Platforms. Creativity and Innovation Management. 30(1): 31-46.
  • Trabucchi, D. and Magistretti, S. (2020). The Battle of Superheroes: The rise of the Platform Strategy in the movie industry. Journal of Knowledge Management: 24(8): 1881-1898.
  • Trabucchi, D., Buganza, T. and Verganti, R. (2021). Quantity or Quality? Value creation in two-sided platforms. Technology Analysis & Strategic Management. 33(2): 162-175.
  • Trabucchi, D., and Buganza, T. (2020). Fostering digital platform innovation: From two to multi‐sided platforms. Creativity and Innovation Management. 29(2): 345-358.
  • Trischler, M., Meier, P., & Trabucchi, D. (2021). Digital platform tactics: how to implement platform strategy over time. Journal of Business Models. 9(1): 67-76.
  • Trabucchi, D., & Buganza, T. (2021). Entrepreneurial dynamics in two-sided platforms: the influence of sides in the case of Friendz. International Journal of Entrepreneurial Behavior & Research. In press.
  • Trabucchi, D., Buganza, T. (2023). Platform Thinking: Read the past. Write the future. Business Expert Press.
  • Platform thinking
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