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Additional resources

We suggest to read this article to deepen the lesson you just watched:

Limitless personalisation: the role of Big Data in unveiling service opportunities.
BUGANZA, TRABUCCHI, PELLIZZONI (2020) Download

And if you are curious to learn more, you can have a look at these articles:

Exploring the Inbound and Outbound Strategies enabled by User Generated Big Data: Evidence from Leading Smartphone Applications.
TRABUCCHI, BUGANZA, DELL’ERA, PELLIZZONI (2018) Download