Resources

Celaschi, F. (2000), “Il design della forma merce”, Milano: IlSole24Ore

Celaschi, F. (2008), Design as Mediation Between Areas of Knowledge. The integration of knowledge in the training of contemporary designers2 in Germak, C. (eds), Man at the Centre of the Project Design for a New Humanism. Turin: Allemandi&C., pp. 19-32

Wernefelt, B (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, 5 (2), 171-180

Barney , J.B. (1991), “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17 (1), pp. 99-120

Nonaka, I.; Takeuchi, H (1995), The Knowledge creating Company, Oxford University Press, New York

Porter, M. (1985), Competitive Advantage: Creating and Sustaining Superior Performance

Kapferer, J.N. (2008 4th edition) The New, Strategic Brand Management, Kogan Page, London/Philadelphia

Tushman , M. and Anderson, P. (eds) (1997) Managing Strategic Innovation and Change: A Collection of Readings, Oxford University Press, New York

Dodgson, M. (2000), The Management of Technological Innovation: An International and Strategic Approach, Oxford University Press, New York

Secchi, R. (2012), Supply chain management e made in Italy. Lezioni da nove casi di eccellenza, Egea, Milano

Ries, A.,Trout, J. (1981, 2001), Positioning, The battle for your mind, McGraw-Hill Inc, New York

Development Impact & You, Practical tools to trigger & support social innovation, Personas [Online] Media Nesta

Hiam, A. (1992), Closing the Quality Gap, Englewood Cliffs, Prentice Hall