Metadesign of a Fashion collection: Reading of a Prada RTW Womenswear collection
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Resources
Bertola, P., C. Colombi, C. and F. Vacca, F. (2018), FASHIONabilities, Mandragora, Firenze
Kapferer, J.N. (1992), Strategic Brand Management, Kogan, London
Kapferer, J.N., Bastien, V. (2009), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Kogan Page, London and Philadelphia
Carmen Miranda in “The Lady in the Tutti Frutti Hat” - The Gang's All Here (1943) Directed by Busby Berkeley [Film]. Distributed by 20th Century Fox
Prada spring/summer 2011 women's advertising campaign(2011) YouTube video, added by Prada [Online]. Available at
Fashion show PRADA SS 2011