In this first week the experience of Sara, a young female entrepreneur, is presented as a case in point to discover her start-up journey. In these videos, Sara explains the main ideas and issues she faces in developing her business idea and, taking steps from there, IPAG professors provide their suggestions and insights.  

Moreover, in this week, more theoretical videos and additional resources (case studies, linkography, etc.) are provided to expand the content areas, including cutting-edge notions in digital economy, strategic management, concepts, and methods in entrepreneurship etc.

INTENDED LEARNING OUTCOMES

If you actively participate in this week, you will be able to:

  • Apply the different criteria of business self-readiness to oneself and soft skills to motivate people and establish good relationships with stakeholders
  • Apply the market segment identification rules to identify oneself's segment
  • Apply strategy analysis to develop oneself's business strategy