Design leaders should be delivering a deep understanding of the power of co-design with a strong focus on idea implementation.
The problem is we are cultivating our own importance rather than promoting the design process and building the mindset required in stakeholders.
Design should not just be for the horn-rimmed snobs, other designers and for those in the know…that becomes preaching to the choir.

Read this short article to get more information on the subject discussed in the previous video.

Co-designing Sustainable Solutions Through Design Leadership

medium.com

Design leaders should be delivering a deep understanding of the power of co-design with a strong focus on idea implementation. The problem is we are cultivating our own importance rather than promoting the design process and building the mindset required in stakeholders.