Section outline

  • The fourth week aims at proposing a design methodology for developing interactive narrative projects. After the discussion of the role of the audience within the contemporary scenario, the lessons will introduce a set of narrative tools able to support the design activity. The week is structured as follow: 1) state of the art of narrative structures and audience engagement across media; 2) the presentation of a set of tools to support the design of interactive narrative projects for fashion and branding; 3) the discussion of paradigmatic examples.