WEEK 4 - INTENDED LEARNING OUTCOMES

In this week you will learn the basic knowledge regarding the design of Interactive Narratives. In particular, you will be able to:

  • identify the implications of audience engagement within interactive narratives;
  • recognise features and logics of playing games and of gamification motivational systems, through definitions and case studies in the fashion field;
  • pose questions about audience engagement and participation;
  • apply narrative tools for designing consistent scenarios for fashion brands.