Business for WISEs
Section outline
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Week 1 you will have the chance to listen to some testimonials, who describe their experiences about Work Integration Social Enterprises world.
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Week 2 will gain understanding of important skills in fostering innovation.
This part of the course examines issues and challenges relevant to leaders at all levels in an organization. It aims to conceptualize innovations, innovation types and strategies, and it develops a framework of reference for organizations which promote innovation. Finally, it provides tools for developing environments and business models that foster innovations.
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Week 3 will guide you through the steps and the components of a marketing plan.
This last section talks about how to analyse the competitive environment, the development of business strategy, and the definition of marketing strategy. It then talks about the executive details of the marketing decisions, integrated with practical introductions to the operation of main digital marketing tools (Ecommerce, Search Engine Marketing, and Social Media Marketing), which are tailored to small businesses.
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