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WEEK 1 - Introduction
In this week you will be introduced to INNO-WISEs project. Then will have the chance to listen to some testimonials, who describe their experiences about Work Integration Social Enterprises world.

  • INNO-WISEs: the project
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Introduction Cristina Collini, Politecnico di Milano View content
INNO-WISEs Technological Platform Cristina Collini, Politecnico di Milano View content
  • Interviews to WISEs
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Voices from WISEs Cristina Collini, Politecnico di Milano View content
Humana Nova Ivan Bozic, Humana Nova Social Cooperative  View content
Lavoro Ornella Filosi, Cooperativa Lavoro  View content
Wspolny Stol Koray Gunduz, Wspolny Stol Social Cooperative
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Chico Mendes Stefano Magnoni, Cooperativa Chico Mendes View content


WEEK 2 - Business Innovation
Thanks to this week you will gain understanding of important skills in fostering innovation. This part of the course examines issues and challenges relevant to leaders at all levels in an organization. It aims to conceptualize innovations, innovation types and strategies, and it develops a framework of reference for organizations which promote innovation. Finally, it provides tools for developing environments and business models that foster innovations. 

  • Defining innovation
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Innovation and creativity Nataša Golik Klanac, Business innovation expert View content
Discovery and delivery skills for innovation Nataša Golik Klanac, Business innovation expert View content
Discovery processes Nataša Golik Klanac, Business innovation expert View content
Innovation types and strategies Nataša Golik Klanac, Business innovation expert View content
  • Implementing innovation
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Business model innovation Nataša Golik Klanac, Business innovation expert View content
Cultivating and rewarding innovation Nataša Golik Klanac, Business innovation expert View content
Process of innovation Nataša Golik Klanac, Business innovation expert View content
Organizing for innovation Nataša Golik Klanac, Business innovation expert View content
Measuring innovation Nataša Golik Klanac, Business innovation expert View content


WEEK 3 - Marketing
Here the professor will guide you through the steps and the components of a marketing plan. This last section talks about how to analyse the competitive environment, the development of business strategy, and the definition of marketing strategy. It then talks about the executive details of the marketing decisions, integrated with practical introductions to the operation of main digital marketing tools (Ecommerce, Search Engine Marketing, and Social Media Marketing), which are tailored to small businesses.

  • Marketing strategy
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Competitive environment and business strategy Susan Chen, Politecnico di Milano View content
Segmentation Susan Chen, Politecnico di Milano View content
Targeting & positioning Susan Chen, Politecnico di Milano View content
  • Marketing decisions
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Product & price Susan Chen, Politecnico di Milano View content
Distribution Susan Chen, Politecnico di Milano View content
Distribution: Ecommerce Susan Chen, Politecnico di Milano View content
Promotion Susan Chen, Politecnico di Milano View content
Promotion: the role of search engine Susan Chen, Politecnico di Milano View content
Promotion: the role of social media Susan Chen, Politecnico di Milano View content