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Science Communication A Practical Guide for Scientists
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.
Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.
This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
A personal, practical, and inspirational guide to written and oral STEM communications for scientists and technical professionals.
In Sharing Our Science, scientist-turned-writing teacher Brandon Brown offers an eminently useful guidebook for STEM practitioners looking to communicate their technical work to either a technical or a broader audience. Professionals are increasingly required to communicate their work through blogs, podcasts, and newsletters and to submit to traditional media. After seeing his colleagues struggle to find a writing guide that tackled the unique challenges of writing and speaking about scientific topics, Brown set out to write the definitive handbook to assist STEM students, scientists, engineers, and tech workers alike.
In this practical and relevant book, Brown uses his experience as a proven science communicator to cover three levels of writing: fundamental craft considerations, such as narrative tension, structure, sentences, and audience; unique scientific considerations, such as conveying numbers and utilizing metaphors; and finally, social considerations, such as public speaking and writing inside and outside of silos. In place of a reference manual, Brown's engaging narrative guide clarifies the fundamental principles that impact all scientific communication tasks, from white papers and slide decks to Zoom meetings and emails. Sharing Our Science represents the culmination of a lifetime of writing, research, and teaching that will enrich scientists' careers and illuminate the ways in which science is done and conveyed to the world.
Do you want to be better at public speaking? Could you benefit from improving your communication skills? Are you an aspiring professional in the science, technology, engineering, or math fields? Then this book is for you.Employers are increasingly looking for people who are effective communicators. And the good news is, like many other skills, you can improve your ability to communicate through study and continued practice.In this book, we will review the basic communication concepts essential to successful public speaking and emphasize how to translate a complex message for a non-technical audience. Interviews with students and professionals highlight the importance of communication soft skills for professional success. And finally, at the end of each section there are useful exercises to help you transfer your public speaking soft skills from the classroom to the workplace.