Learning outcomes

Learning outcomes of week 3

In this Week you will learn to:

• perform an internal strategy analysis at a Business level by means of detailed strategy models that can feed the identification of strengths and weaknesses in a SWOT analysis;
• assess a company’s competitive advantage;
• apply the value chain model and grasp how a company’s sources of competitive advantage or disadvantage depend on how its activities and processes are: 

1. designed, structured and managed,
2. linked,
3. and internally controlled or outsourced;

identify cost drivers and sources of efficiency-based competitive advantage;

discriminate between Porter’s generic strategies at a Business level – cost leadership, differentiation and focus.