Course: Fundamentals of Strategy

Section outline

Select section Board

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Board

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- Select activity Announcements
  
  Announcements Forum
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  Forum
Select section Week 0 - Introduction to the course

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Week 0 - Introduction to the course
- Select activity Strategy: introduction to the course
  
  Strategy: introduction to the course Page
  
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- Select activity Welcome!
  
  Welcome! Page
- Select activity Initial Survey
  
  Initial Survey Feedback
  
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Select section Week 1 - Strategy: introductory concepts

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Week 1 - Strategy: introductory concepts
Concepts of strategic decision, strategy and tactics

Three levels of Strategy: Corporate, Business and Functional/Operational

Notion of value and competitive advantage

Strategy formulation at a Business level

Concepts of vision, mission and strategic objectives

Concept of strategy analysis, the generation of strategic alternatives and the strategic decision-making process

Traditional concepts of Business Area and Strategic Business Unit

SWOT Analysis
- Select activity Strategy: definitions
  
  Strategy: definitions
- Select activity Learning outcomes
  
  Learning outcomes Page
  
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- Select activity Strategy and its origins
  
  Strategy and its origins Page
  
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- Select activity Strategic decisions and Tactical decisions
  
  Strategic decisions and Tactical decisions Page
  
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- Select activity Strategy: an operational definition
  
  Strategy: an operational definition Page
  
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- Select activity The levels of Strategy
  
  The levels of Strategy
- Select activity Strategy, performance and competitive advantage
  
  Strategy, performance and competitive advantage Page
  
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- Select activity Strategy and value creation
  
  Strategy and value creation Page
  
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- Select activity The three levels of Strategy
  
  The three levels of Strategy Page
  
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- Select activity Business Strategy formulation
  
  Business Strategy formulation
- Select activity Business Strategy: vision and mission
  
  Business Strategy: vision and mission Page
  
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- Select activity Business Strategy: objectives, boundary & strategy analysis
  
  Business Strategy: objectives, boundary & strategy analysis Page
  
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- Select activity Business Strategy: strategic alternatives
  
  Business Strategy: strategic alternatives Page
  
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- Select activity SWOT analysis
  
  SWOT analysis
- Select activity External and internal strategy analysis
  
  External and internal strategy analysis Page
  
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- Select activity How to build a SWOT analysis matrix
  
  How to build a SWOT analysis matrix Page
  
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- Select activity Examples of SWOT Application
  
  Examples of SWOT Application Page
  
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- Select activity Conclusions - Week 1
  
  Conclusions - Week 1 Page
  
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- Select activity Quiz - Week 1
  
  Quiz - Week 1
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  Quiz - Week 1
  
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  Receive a grade
  
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  Quiz - Week 1
  
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Select section Week 2 - Business Strategy: external analysis

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Week 2 - Business Strategy: external analysis
External strategy analysis at a Business level

Opportunities, threats and industry attractiveness

Five Competitive Forces model
- Select activity The Five Competitive Forces Model
  
  The Five Competitive Forces Model
- Select activity Learning outcomes
  
  Learning outcomes Page
  
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- Select activity Industry attractiveness & Five Competitive Forces Model
  
  Industry attractiveness & Five Competitive Forces Model Page
  
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- Select activity Five Competitive Forces Model: internal rivalry
  
  Five Competitive Forces Model: internal rivalry Page
  
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- Select activity Five Competitive Forces Model: threat of new entrants - Part 1
  
  Five Competitive Forces Model: threat of new entrants - Part 1 Page
  
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- Select activity Five Competitive Forces Model: threat of new entrants - Part 2
  
  Five Competitive Forces Model: threat of new entrants - Part 2 Page
  
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- Select activity Five Competitive Forces Model: threat of substitutes
  
  Five Competitive Forces Model: threat of substitutes Page
  
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- Select activity Five Competitive Forces Model: bargaining power of buyers and suppliers
  
  Five Competitive Forces Model: bargaining power of buyers and suppliers Page
  
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- Select activity Conclusions - Week 2
  
  Conclusions - Week 2 Page
  
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- Select activity Quiz - Week 2
  
  Quiz - Week 2
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  Quiz - Week 2
  
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Select section Week 3 - Business Strategy: internal analysis

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Week 3 - Business Strategy: internal analysis
Internal strategy analysis at a Business level

Strengths, weaknesses and competitive advantage

Value chain model

Generic strategies at a Business level
- Select activity The Value Chain model
  
  The Value Chain model
- Select activity Learning outcomes
  
  Learning outcomes Page
  
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- Select activity Competitive advantage and competitive differentials
  
  Competitive advantage and competitive differentials Page
  
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- Select activity The Value Chain model
  
  The Value Chain model Page
  
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- Select activity Value chain model's application principles
  
  Value chain model's application principles Page
  
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- Select activity Value Chain & single activities: cost competitive advantage
  
  Value Chain & single activities: cost competitive advantage Page
  
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- Select activity Value chain & single activities: cost drivers - Part 1
  
  Value chain & single activities: cost drivers - Part 1 Page
  
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- Select activity Value chain & single activities: cost drivers - Part 2
  
  Value chain & single activities: cost drivers - Part 2 Page
  
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- Select activity Value chain & single activities: value drivers
  
  Value chain & single activities: value drivers Page
  
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- Select activity Value chain & links between activities
  
  Value chain & links between activities Page
  
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- Select activity Value chain & system of activities: vertical integration - Part 1
  
  Value chain & system of activities: vertical integration - Part 1 Page
  
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- Select activity Value chain & system of activities: vertical integration - Part 2
  
  Value chain & system of activities: vertical integration - Part 2 Page
  
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- Select activity Value chain: model's limitations
  
  Value chain: model's limitations Page
  
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- Select activity Generic strategies
  
  Generic strategies
- Select activity Generic strategies: cost leadership, differentiation, focus
  
  Generic strategies: cost leadership, differentiation, focus Page
  
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- Select activity Conclusions - Week 3
  
  Conclusions - Week 3 Page
  
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- Select activity Quiz - Week 3
  
  Quiz - Week 3
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  Quiz - Week 3
  
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Select section Week 4 - Corporate Strategy

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Week 4 - Corporate Strategy
Strategy formulation at a Corporate level

Diversification strategies

Corporate competitive advantage

Corporate portfolio matrixes

BCG Matrix

GE-McKinsey Matrix
- Select activity Corporate Strategy and portfolio analysis
  
  Corporate Strategy and portfolio analysis
- Select activity Learning outcomes
  
  Learning outcomes Page
  
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- Select activity Corporate Strategy & Diversification Strategy: definitions
  
  Corporate Strategy & Diversification Strategy: definitions Page
  
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- Select activity Corporate competitive advantage: correlated vs non-correlated portfolios
  
  Corporate competitive advantage: correlated vs non-correlated portfolios Page
  
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- Select activity Corporate portfolio matrixes
  
  Corporate portfolio matrixes
- Select activity Corporate portfolio matrixes: an introduction
  
  Corporate portfolio matrixes: an introduction Page
  
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- Select activity The BCG Matrix - Part 1
  
  The BCG Matrix - Part 1 Page
  
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- Select activity The BCG Matrix - Part 2
  
  The BCG Matrix - Part 2 Page
  
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- Select activity The GE-McKinsey Matrix
  
  The GE-McKinsey Matrix Page
  
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- Select activity Conclusions - Week 4
  
  Conclusions - Week 4 Page
  
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- Select activity Quiz - Week 4
  
  Quiz - Week 4
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  Quiz - Week 4
  
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  Receive a grade
  
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Select section Final Survey

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Final Survey
- Select activity Final Survey
  
  Final Survey Feedback
  
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  Submit feedback
Select section {mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}

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{mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}
Not available unless: The activity Quiz - Week 1 is complete and passed ...

Not available unless:

The activity Quiz - Week 1 is complete and passed

The activity Quiz - Week 2 is complete and passed

The activity Quiz - Week 3 is complete and passed

The activity Quiz - Week 4 is complete and passed

The activity Final Survey is marked complete
Select section Additional resources

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Additional resources
- Select activity Bibliography
  
  Bibliography Page
- Select activity Video transcripts
  
  Video transcripts Folder

Section outline

Strategy: definitions

The levels of Strategy

Business Strategy formulation

SWOT analysis

Quiz - Week 1

The Five Competitive Forces Model

Quiz - Week 2

The Value Chain model

Generic strategies

Quiz - Week 3

Corporate Strategy and portfolio analysis

Corporate portfolio matrixes

Quiz - Week 4