Learning outcomes of week 4

In this Week you will learn to:

  • define Corporate strategy, identify its main goals and connections with the Business Strategy level;
  • make decision about diversification strategies and create Corporate competitive advantage through consistent Corporate portfolio choices and identify the pros and cons of Correlated vs Non-correlated Corporate portfolios of Strategic Business Units;
  • apply Corporate Portfolio matrixes to formulate a Corporate Strategy;
  • contrast and compare the Corporate Strategy tools of the BCG Matrix and the GE-McKinsey matrix.