WEEK 2 - INTENDED LEARNING OUTCOMES

The second week is related to design branding strategies according to emerging paradigms and to the typology of contents to be delivered.
After taking this week you will be able to:

  • deepen the impacts digital transformation has in shaping new branding strategies;
  • differentiate the concepts of product and service systems;
  • create branded contents and strategies to reach a wider audience and to implement customer experience.