Course: Content Branding and Digital Storytelling for CCIs

Section outline

Select section Board

Collapse Expand
Board

Collapse all Expand all
- Select activity Announcements
  
  Announcements Forum
- Select activity Forum
  
  Forum
Select section Week 0 - Introduction to the course

Collapse Expand
Week 0 - Introduction to the course
- Select activity Content Branding and Digital Storytelling for CCIs
  
  Content Branding and Digital Storytelling for CCIs Page
  
  Students must
  
  View
- Select activity Content Branding and Digital Storytelling for CCIs: Case study
  
  Content Branding and Digital Storytelling for CCIs: Case study Page
  
  Students must
  
  View
- Select activity Welcome!
  
  Welcome! Page
  
  Students must
  
  View
- Select activity Initial Survey
  
  Initial Survey Feedback
  
  Students must
  
  View
Select section Week 1 - Branding Fashion in Industries

Collapse Expand
Week 1 - Branding Fashion in Industries
Week 1 is aimed to offer foundations of fashion branding, understanding how design can play a crucial role in shaping branding strategies.
- Select activity Week 1 - Intended Learning outcomes
  
  Week 1 - Intended Learning outcomes Page
  
  Students must
  
  View
- Select activity The nature of fashion, and the relevance of semiotic in branding
  
  The nature of fashion, and the relevance of semiotic in branding Page
  
  Students must
  
  View
- Select activity A brand identity model for fashion
  
  A brand identity model for fashion Page
  
  Students must
  
  View
- Select activity Fashion branding between identity and newness
  
  Fashion branding between identity and newness Page
  
  Students must
  
  View
- Select activity Fashion Branding from Luxury to the Mass Market - An overview
  
  Fashion Branding from Luxury to the Mass Market - An overview Page
  
  Students must
  
  View
- Select activity The imperative of customer engagement
  
  The imperative of customer engagement Page
  
  Students must
  
  View
- Select activity Quiz - Week 1
  
  Quiz - Week 1
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 2 - Emerging Branding Strategies in Digital Landscapes

Collapse Expand
Week 2 - Emerging Branding Strategies in Digital Landscapes
Week 2 is related to design branding strategies according to emerging paradigms and to the typology of contents to be delivered.
- Select activity Week 2 - Intended Learning outcomes
  
  Week 2 - Intended Learning outcomes Page
  
  Students must
  
  View
- Select activity Pillars in fashion branding and emerging strategies
  
  Pillars in fashion branding and emerging strategies Page
  
  Students must
  
  View
- Select activity The product-service paradigm
  
  The product-service paradigm Page
  
  Students must
  
  View
- Select activity Branded content strategies
  
  Branded content strategies Page
  
  Students must
  
  View
- Select activity Cross-branding strategies
  
  Cross-branding strategies Page
  
  Students must
  
  View
- Select activity Societal Engagement Strategies
  
  Societal Engagement Strategies Page
  
  Students must
  
  View
- Select activity Quiz - Week 2
  
  Quiz - Week 2
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 3 - Branding through social media engagement

Collapse Expand
Week 3 - Branding through social media engagement
Week 3 tackles key aspects of social media strategies for fashion brands, with references to digital disruption and data driven trends, as well as basic metrics for social media marketing.
- Select activity Week 3 - Intended Learning outcomes
  
  Week 3 - Intended Learning outcomes Page
  
  Students must
  
  View
- Select activity Key aspects of social media for fashion brands
  
  Key aspects of social media for fashion brands Page
  
  Students must
  
  View
- Select activity The elements of a social media marketing campaign
  
  The elements of a social media marketing campaign Page
  
  Students must
  
  View
- Select activity Personas and customer journey map
  
  Personas and customer journey map Page
  
  Students must
  
  View
- Select activity Storytelling and content strategies for fashion brands
  
  Storytelling and content strategies for fashion brands Page
  
  Students must
  
  View
- Select activity New trends in social media marketing for fashion firms
  
  New trends in social media marketing for fashion firms Page
  
  Students must
  
  View
- Select activity Basic metrics for social media marketing
  
  Basic metrics for social media marketing Page
  
  Students must
  
  View
- Select activity Quiz - Week 3
  
  Quiz - Week 3
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 4 - Branding design within multichanneling strategies

Collapse Expand
Week 4 - Branding design within multichanneling strategies
Week 4 deepens the concept of designing and communicating the brand identity through visual and tangible features such as graphic, retail and event design. moreover, you will analyze how brand identity relates with new technologies.
- Select activity Week 4 - Intended Learning outcomes
  
  Week 4 - Intended Learning outcomes Page
  
  Students must
  
  View
- Select activity Brand Identity: from Visual Identity to Identity
  
  Brand Identity: from Visual Identity to Identity Page
  
  Students must
  
  View
- Select activity Identity through Graphic Design
  
  Identity through Graphic Design Page
  
  Students must
  
  View
- Select activity Identity through Space Design
  
  Identity through Space Design Page
  
  Students must
  
  View
- Select activity Brand Identity and new technologies
  
  Brand Identity and new technologies Page
  
  Students must
  
  View
- Select activity Identity through events' design
  
  Identity through events' design Page
  
  Students must
  
  View
- Select activity Quiz - Week 4
  
  Quiz - Week 4
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Final Survey

Collapse Expand
Final Survey
- Select activity Final Survey
  
  Final Survey Feedback
  
  Students must
  
  View
  
  Submit feedback
Select section {mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}

Collapse Expand
{mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}
Not available unless: The activity Quiz - Week 1 is complete and passed ...

Not available unless:

The activity Quiz - Week 1 is complete and passed

The activity Quiz - Week 2 is complete and passed

The activity Quiz - Week 3 is complete and passed

The activity Quiz - Week 4 is complete and passed

The activity Final Survey is marked complete
Select section Additional resources

Collapse Expand
Additional resources
- Select activity Video transcripts
  
  Video transcripts Folder
- Select activity Bibliography
  
  Bibliography Page
  
  Students must
  
  Mark as done