Content Branding and Digital Storytelling for CCIs: Bibliography

WEEK 1

Books:

Barthes R. (1990). The Fashion System, University of California Press, (prima edizione 1967).
Baudrillard J. (2003). Il sistema degli oggetti, Giunti, Milano (prima edizione 1968).
Brown, L., & Brown, C. (2014). The customer culture imperative (1st ed.). McGraw-Hill Education.
Chevalier M. e Mazzalovo, M. (2012). Luxury Brand Management: A World of Privilege, John Wiley& Sons, Singapore.
Drucker, P. (1954). The Practice of Management (1st ed.). Harper & Row.
Floch J. M. (1992). Semiotica, marketing e comunicazione. Dietro i segni, le strategie, Franco Angeli, Milano.
Hesmondhalgh D. (2002). The Cultural Industries, Sage, London.
Kapferer J.N. (2011). The New Strategic Brand Management, Kogan, Londra.
Landowski E. E Marrone G. (a cura di) (2002). La società degli oggetti, Molteni, Roma.
Latour B. (1995). Non siamo mai stati moderni. Saggio di antropologia simmetrica, Elèuthera, Milano.
Mattozzi A. (a cura di) (2006). Il senso degli oggetti tecnici, Meltemi, Roma.
Mora E. (2009). Fare moda. Esperienze di produzione e consumo, Franco Angeli, Milano.
Mora E. (a cura di) (2015), Gli attrezzi per vivere. Forme della produzione culturale tra industria e vita quotidiana, Vita e Pensiero, Milano, 2005.
Palmonari A. (1989). Processi simbolici e dinamiche sociali, Il Mulino, Bologna.
Rossolatos G., Handbook of brand semiotics, Kassel University Press, Kassel 2015.
Semprini, A. (1993). Marche e mondi possibili, Franco Angeli, Milano.
Volonté P. (2009). “Oggetti di personalità” in Volonté P., Mattozzi A. (a cura di). Biografie di oggetti, Bruno Mondadori, Milano.
Ciappei C. e Surchi M. (a cura di) (2012). La Mitopoiesi della Marca Moda. Strategie di brand building nelle imprese moda, Franco Angeli, Milano.

Papers & Reports

Andò, R., Corsini, F., Terraciano, B., & Rossi, G. (2020). Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach. Fashion Communication In The Digital Age, 1 (1).
Scolari, C. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production . International Journal Of Communication, 3, 586 - 606. Retrieved 13 July 2020.

Website

Prada Womenswear Fall/Winter 2014 fashion show
Briedis, H., Kronschnabl, A., Rodriguez, A., & Ungerman, K. (2020). Adapting to the next normal in retail: The customer experience imperative . McKinsey&Company. Retrieved 13 July 2020.

WEEK 2

Books

Bertola, P., Colombi, C., & Vacca, F. (2018). Fashion Abilities (1st ed.). Mandragora. Godin, S. (2011). Permission marketing. Maxima - L. du Mesnil.

Papers & Reports

Ashley, C., & Tuten, T. (2014). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement . Psychology & Marketing, 32 (1), 15-27.
Buffo S. (2017). Brand Narration and Fashion Films . Journalism And Mass Communication, 7(6).
Buffo S. (2019) Narrative Structures in Fashion Film: Generating Engagement. In: Kalbaska N., Sádaba T., Cominelli F., Cantoni L. (eds) Fashion Communication in the Digital Age. FACTUM 2019. Springer, Cham.
Swaminathan, V., Sorescu, A., Steenkamp, J., O’Guinn, T. and Schmitt, B., (2020). Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing, 84(2), pp.24-46.

Website

WEEK 3

Book

Mulder, S., & Yaar, Z. (2006). The user is always right: A practical guide to creating and using personas for the web. New Riders.
Adlin, T., & Pruitt, J. (2010). The essential persona lifecycle: Your guide to building and using personas. Morgan Kaufmann.

Website

Moncler Genius

WEEK 4

Books

Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand Name. New York, 28(1), 35-37.
Munari, B. (2018). Design e comunicazione visiva: contributo a una metodologia didattica. Gius. Laterza & Figli Spa.
Kotler, P. (2012). Kotler on marketing. Simon and Schuster.