WEEK 2 - INTENDED LEARNING OUTCOMES

The second week offers foundations of retail scenarios and retail experiences strategies applied to fashion.
In particular, you will be able to:

  • understand the retail stores role and some of the main variables responsible for changing the design stores orientation;
  • know the direction retail activities are moving towards nowadays;
  • recognize new trends which contribute to a change from a linear to a circular retail model;
  • define the design phases of a communication strategy for a collection considering the different types of channels and tools.