• People can react very differently to a change: the reaction is on a continuum that ranges from euphoric acceptance to active resistance towards change.
  • According to Fritz Roethlisberger, the decision whether to favour or to oppose change depends in a more or less conscious manner on how much the change is perceived as positive or negative for one’s condition.
  • The individual story and social experience impact heavily on individual perception on the related plusses or minuses.