M. Rosenberg’s non-violent communication (NVC) is a methodological approach that aims to establish an empathetic relationship, in order to find a solution to the conflict that meets the needs of both parties involved.

Rosenberg distinguishes between:

  • violent communication, aimed at sacrificing their relationship so as not to lose the cause;
  • non-violent communication, that chases the objective, safeguarding the relationship.

The stars of Rosenberg’s seminars are two puppets with very different (communicative) styles: the wolf and the giraffe.

The giraffe is the land mammal with the largest heart and longest neck; therefore, the giraffe is a metaphor for love and the broader viewpoint.
The giraffe can evaluate a communicative situation properly, it is empathetic, it communicates and acts responsibly and speaks frankly about its feelings and needs.
The wolf does not show feelings, it commands, belittling and reproaching its counter-party. The wolf shows a very judgemental approach towards others (“you're selfish”) and denies any responsibility (“it's your fault,” “I did it just because you...”).