Week 1 - Strategy: introductory concepts
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Section outline
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- Concepts of strategic decision, strategy and tactics
- Three levels of Strategy: Corporate, Business and Functional/Operational
- Notion of value and competitive advantage
- Strategy formulation at a Business level
- Concepts of vision, mission and strategic objectives
- Concept of strategy analysis, the generation of strategic alternatives and the strategic decision-making process
- Traditional concepts of Business Area and Strategic Business Unit
- SWOT Analysis