Learning outcomes of week 1

In this Week you will learn to:

  • theoretically and operationally define the notions of Strategy, Tactics, Strategic decision and Tactical decision;
  • discriminate between the different levels of Strategy Corporate, Business and Functional/Operational;
  • formulate a Business Strategy through a process of intertwined logical steps and models;
  • performe a combined external and internal strategy analyses that converge in a SWOT Analysis, focusing on the processes of identifying opportunities, threats, strengths and weaknesses and generating business strategic alternatives.