Section: Week 2 - Business Strategy: external analysis | Fundamentals of Strategy

Learning outcomes Page

Industry attractiveness & Five Competitive Forces Model Page

Five Competitive Forces Model: internal rivalry Page

Five Competitive Forces Model: threat of new entrants - Part 1 Page

Five Competitive Forces Model: threat of new entrants - Part 2 Page

Five Competitive Forces Model: threat of substitutes Page

Five Competitive Forces Model: bargaining power of buyers and suppliers Page

Conclusions - Week 2 Page

Section outline