Learning outcomes of week 2

In this Week you will learn to:

  • perform an external strategy analysis at a Business level by means of detailed strategy models that can feed the identification of opportunities and threats in a SWOT analysis;
  • apply the Five Competitive Forces model and grasp how industry attractiveness is influenced by the notion of “extended rivalry” and a set of structural determinants referring to:
    1. internal rivalry,
    2. threat of new entrants,
    3. threat of substitutes,
    4. bargaining power of buyers,
    5. bargaining power of suppliers.