Section: Week 4 - How to use digital tools to create new brands and retailers | New Business Models and Creative Entrepreneurship in the digital era | POK

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Section outline

Week 4 describes how brands use digital tools to develop their activities and generate customer engagement online.
- Select activity Week 4 - Learning Outcomes
  
  Week 4 - Learning Outcomes Page
  
  Students must
  
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- Select activity How digital can give brands "superpowers"
  
  How digital can give brands "superpowers" Page
  
  Students must
  
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- Select activity How to build, grow and enhance a digital community?
  
  How to build, grow and enhance a digital community? Page
  
  Students must
  
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- Select activity The importance of content creation on branding and visibility
  
  The importance of content creation on branding and visibility Page
  
  Students must
  
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- Select activity Bonne Gueule, from blogging to retailing
  
  Bonne Gueule, from blogging to retailing Page
  
  Students must
  
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- Select activity Influencer brands best practices for e-marketing. A Sézane case study
  
  Influencer brands best practices for e-marketing. A Sézane case study Page
  
  Students must
  
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- Select activity Week 4 - Weekly Quiz
  
  Week 4 - Weekly Quiz
  
  Students must
  
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  Receive a grade
  
  Receive a passing grade