WEEK 4 - LEARNING OUTCOMES


In this Week you will discover how brands use digital tools to develop their activities and generate customer engagement online. As a result, you will be able to:

  • underpin the impact of digital tools on fashion brands;
  • name some examples of successful business models in the fashion industry today;
  • classify the triggers to develop an online community;
  • propose a specific growth marketing strategy;
  • explain the necessity to have a specific take on social media today;
  • name some best practices regarding content creation online;
  • visualize the milestones of development of a DNVB;
  • analyze the importance of customer relationship management;
  • underline the importance of an online community to develop a business;
  • identify the possible ways to engage an online community.