Course: New Business Models and Creative Entrepreneurship in the digital era

Section outline

Select section Board

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Board

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- Select activity Announcements
  
  Announcements Forum
- Select activity Forum
  
  Forum
Select section Week 0 - Introduction to the course

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Week 0 - Introduction to the course
- Select activity Introduction to the course
  
  Introduction to the course Page
  
  Students must
  
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- Select activity Welcome!
  
  Welcome! Page
- Select activity Initial Survey
  
  Initial Survey Feedback
  
  Students must
  
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Select section Week 1 - Digital ecosystem in fashion entrepreneurship

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Week 1 - Digital ecosystem in fashion entrepreneurship
Week 1 is related to the digital ecosystem and the impact of digital tools in the fashion value chain. A deep dive into new technologies and business model is proposed.
- Select activity Week 1 - Learning Outcomes
  
  Week 1 - Learning Outcomes Page
  
  Students must
  
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- Select activity Overview of the impact of ICT on the fashion value chain
  
  Overview of the impact of ICT on the fashion value chain Page
  
  Students must
  
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- Select activity Key technologies and their possible uses by the fashion industry
  
  Key technologies and their possible uses by the fashion industry Page
  
  Students must
  
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- Select activity New business models in the fashion industry
  
  New business models in the fashion industry Page
  
  Students must
  
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- Select activity A VC’s appreciation on the challenges of digital entrepreneurship in fashion
  
  A VC’s appreciation on the challenges of digital entrepreneurship in fashion Page
  
  Students must
  
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- Select activity Analysis of the fashion tech sector in Europe
  
  Analysis of the fashion tech sector in Europe Page
  
  Students must
  
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- Select activity Week 1 - Weekly Quiz
  
  Week 1 - Weekly Quiz
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 2 - Key players and best practices on the digital fashion market

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Week 2 - Key players and best practices on the digital fashion market
Week 2 proposes an overview of the different players operating in fashion e-commerce and explores some of the tools these players use to be more visible and efficient in their online activity.
- Select activity Week 2 - Learning Outcomes
  
  Week 2 - Learning Outcomes Page
  
  Students must
  
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- Select activity The mutations of online retail
  
  The mutations of online retail Page
  
  Students must
  
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- Select activity Digital marketing tools to increase a project visibility and develop an e-commerce activity
  
  Digital marketing tools to increase a project visibility and develop an e-commerce activity Page
  
  Students must
  
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- Select activity How to choose the right Key Performance Indicators
  
  How to choose the right Key Performance Indicators Page
  
  Students must
  
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- Select activity Luxury e-commerce: opportunities and constraints
  
  Luxury e-commerce: opportunities and constraints Page
  
  Students must
  
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- Select activity L'Exception: an ever evolving business model
  
  L'Exception: an ever evolving business model Page
  
  Students must
  
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- Select activity Week 2 - Weekly Quiz
  
  Week 2 - Weekly Quiz
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 3 - Data as an asset for personalization and customization

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Week 3 - Data as an asset for personalization and customization
Week 3 proposes to discover the tremendous impact of data on the whole value chain of the fashion industry. You will understand how to set up a strategy regarding data and discover some possible end uses for it.
- Select activity Week 3 - Learning Outcomes
  
  Week 3 - Learning Outcomes Page
  
  Students must
  
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- Select activity How data infuses the fashion supply chain
  
  How data infuses the fashion supply chain Page
  
  Students must
  
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- Select activity Latest developments in fashion customers targeting
  
  Latest developments in fashion customers targeting Page
  
  Students must
  
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- Select activity Data to help customers identify size conformity for online shopping
  
  Data to help customers identify size conformity for online shopping Page
  
  Students must
  
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- Select activity How to successfully use AI in a fashion company
  
  How to successfully use AI in a fashion company Page
  
  Students must
  
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- Select activity Data, on-demand manufacturing and zero-waste approach
  
  Data, on-demand manufacturing and zero-waste approach Page
  
  Students must
  
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- Select activity Week 3 - Weekly Quiz
  
  Week 3 - Weekly Quiz
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 4 - How to use digital tools to create new brands and retailers

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Week 4 - How to use digital tools to create new brands and retailers
Week 4 describes how brands use digital tools to develop their activities and generate customer engagement online.
- Select activity Week 4 - Learning Outcomes
  
  Week 4 - Learning Outcomes Page
  
  Students must
  
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- Select activity How digital can give brands "superpowers"
  
  How digital can give brands "superpowers" Page
  
  Students must
  
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- Select activity How to build, grow and enhance a digital community?
  
  How to build, grow and enhance a digital community? Page
  
  Students must
  
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- Select activity The importance of content creation on branding and visibility
  
  The importance of content creation on branding and visibility Page
  
  Students must
  
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- Select activity Bonne Gueule, from blogging to retailing
  
  Bonne Gueule, from blogging to retailing Page
  
  Students must
  
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- Select activity Influencer brands best practices for e-marketing. A Sézane case study
  
  Influencer brands best practices for e-marketing. A Sézane case study Page
  
  Students must
  
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- Select activity Week 4 - Weekly Quiz
  
  Week 4 - Weekly Quiz
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Week 5 - Platforms, circular economy and sustainability

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Week 5 - Platforms, circular economy and sustainability
Week 5 is related to sustainability issues with a deep dive in the second-hand market. It explores the relationship between fashion, digital and sustainability.
- Select activity Week 5 - Learning Outcomes
  
  Week 5 - Learning Outcomes Page
  
  Students must
  
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- Select activity The different approaches to circularity and sustainability in the fashion industry
  
  The different approaches to circularity and sustainability in the fashion industry Page
  
  Students must
  
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- Select activity The integration of second-hand products in the offer
  
  The integration of second-hand products in the offer Page
  
  Students must
  
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- Select activity The C to C business in fashion and luxury
  
  The C to C business in fashion and luxury Page
  
  Students must
  
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- Select activity Week 5 - Weekly Quiz
  
  Week 5 - Weekly Quiz
  
  Students must
  
  View
  
  Receive a grade
  
  Receive a passing grade
Select section Final Survey

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Final Survey
- Select activity Final Survey
  
  Final Survey Feedback
  
  Students must
  
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  Submit feedback
Select section {mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}

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{mlang it}Open Badge{mlang}{mlang en}Certificate{mlang}
Not available unless: The activity Week 1 - Weekly Quiz is complete and passed ...

Not available unless:

The activity Week 1 - Weekly Quiz is complete and passed

The activity Week 2 - Weekly Quiz is complete and passed

The activity Week 3 - Weekly Quiz is complete and passed

The activity Week 4 - Weekly Quiz is complete and passed

The activity Week 5 - Weekly Quiz is complete and passed

The activity Final Survey is marked complete
Select section Additional resources

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Additional resources
- Select activity Video transcripts
  
  Video transcripts Folder
- Select activity Bibliography
  
  Bibliography Page