Section: Week 1 - Branding Fashion in Industries | Content Branding and Digital Storytelling for CCIs | POK

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Section outline

Week 1 is aimed to offer foundations of fashion branding, understanding how design can play a crucial role in shaping branding strategies.
- Select activity Week 1 - Intended Learning outcomes
  
  Week 1 - Intended Learning outcomes Page
  
  Students must
  
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- Select activity The nature of fashion, and the relevance of semiotic in branding
  
  The nature of fashion, and the relevance of semiotic in branding Page
  
  Students must
  
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- Select activity A brand identity model for fashion
  
  A brand identity model for fashion Page
  
  Students must
  
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- Select activity Fashion branding between identity and newness
  
  Fashion branding between identity and newness Page
  
  Students must
  
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- Select activity Fashion Branding from Luxury to the Mass Market - An overview
  
  Fashion Branding from Luxury to the Mass Market - An overview Page
  
  Students must
  
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- Select activity The imperative of customer engagement
  
  The imperative of customer engagement Page
  
  Students must
  
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- Select activity Quiz - Week 1
  
  Quiz - Week 1
  
  Students must
  
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  Receive a grade
  
  Receive a passing grade