WEEK 1 - INTENDED LEARNING OUTCOMES

The first week is aimed to offer foundations of fashion branding, understanding how design can play a crucial role in shaping branding strategies.
After taking this week you will be able to:

  • define the nature of fashion, highlighting the relevance of semiotics to approach brand management;
  • recognize the main elements at the basis of fashion branding;
  • understand how design acts in shaping brands’ aesthetics;
  • understand how brand management applied in the design process can harmonize brand identity to the need for continuous change.