Section: Week 3 - Branding through social media engagement | Content Branding and Digital Storytelling for CCIs | POK

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Section outline

Week 3 tackles key aspects of social media strategies for fashion brands, with references to digital disruption and data driven trends, as well as basic metrics for social media marketing.
- Select activity Week 3 - Intended Learning outcomes
  
  Week 3 - Intended Learning outcomes Page
  
  Students must
  
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- Select activity Key aspects of social media for fashion brands
  
  Key aspects of social media for fashion brands Page
  
  Students must
  
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- Select activity The elements of a social media marketing campaign
  
  The elements of a social media marketing campaign Page
  
  Students must
  
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- Select activity Personas and customer journey map
  
  Personas and customer journey map Page
  
  Students must
  
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- Select activity Storytelling and content strategies for fashion brands
  
  Storytelling and content strategies for fashion brands Page
  
  Students must
  
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- Select activity New trends in social media marketing for fashion firms
  
  New trends in social media marketing for fashion firms Page
  
  Students must
  
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- Select activity Basic metrics for social media marketing
  
  Basic metrics for social media marketing Page
  
  Students must
  
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- Select activity Quiz - Week 3
  
  Quiz - Week 3
  
  Students must
  
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  Receive a grade
  
  Receive a passing grade