WEEK 3 - INTENDED LEARNING OUTCOMES

The third week tackles key aspects of social media strategies for fashion brands, with references to digital disruption and data driven trends, as well as basic metrics for social media marketing.
After taking this week you will be able to:

  • identify the relevance of social media platforms for fashion branding;
  • identify the main steps to deliver a social media strategy;
  • recognize new frontiers of social media marketing for fashion brands.