WEEK 4 - INTENDED LEARNING OUTCOMES

The fourth week deepens the concept of designing and communicating the brand identity through visual and tangible features such as graphic, retail and event design. Moreover, you will analyze how brand identity relates with new technologies.
After taking this week you will be able to:

  • define what is a brand identity;
  • recognise what is a brand and how it can be defined and identified;
  • discover the main assets that could be used to create a strong visual identity.